720 Bourke Street Wayfinding:
2017

A digital wayfinding solution was produced for corporate building 720 Bourke Street. The design reflects and integrates with the building fabric.

Contours, curves and layered organic geometric forms inspired the project. The concept required deep consideration of employee behaviour to obtain insights and create a solution able to simplify navigation.

The design concept called for a high-end product that is visually seamless, able to be formed, layered and illuminated. Corian was used for the digital wayfinding solution while fabricated aluminium was used for the signage. Post installation a significant shift in behaviour has occurred and the building experience has improved.